Nike Football · Global Campaign

Rip the
Script.

A six-minute Hollywood blockbuster. The world's biggest footballers go off-script. Ronaldo, Mbappé, Haaland, Vini Jr., LeBron James, Travis Scott — and a whole lot of chaos.

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About the Campaign

Nike's global football campaign for the 2026 FIFA World Cup. A six-minute film set inside a Hollywood mega-studio where the world's greatest footballers — past and present — abandon the playbook and take over.

Rip the Script is built around a single idea: the magical moments in football happen when players trust their instincts. The campaign launched as the centrepiece of Nike's wider "universe of Nike Football" — spanning kits, boots, collections, and retail activations across the summer tournament.

Produced through Somesuch, directed by Dan Streit, created by Wieden+Kennedy.

ClientNike Football
AgencyWieden+Kennedy
ProductionSomesuch
DirectorDan Streit
Format6-minute global campaign film
Campaign2026 FIFA World Cup
Cast

Football

Cristiano Ronaldo Kylian Mbappé Erling Haaland Vini Jr. Cole Palmer Jamal Musiala Virgil van Dijk Bruno Fernandes Alexia Putellas Ronaldinho Zlatan Ibrahimović Didier Drogba Eric Cantona Jorge Campos

Cultural

LeBron James Travis Scott Kim Kardashian Channing Tatum LISA Young Miko Central Cee Ted Lasso